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Prepare a
final version of your International Marketing Plan including a cover letter,
cover page, and executive summary. Update and revise your plan based on the
following considerations:
·
Information gleaned from class
experience
·
Latest market developments
·
Careful review of the strategy and
rationale of your marketing plan
·
Discuss how e-business may be used to
effectively and efficiently market your selected product in your selected
country. In your discussion assess how e-business may be used to promote and
distribute your selected product.
Prepare a
15- to 20-slide Microsoft® PowerPoint® presentation,
including speaker’s notes, illustrating your Final International Marketing Plan
Paper.
Format your paper and
presentation consistent with APA guidelines.
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