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Utilize your
selected company, product, and country.
Write a
1,050- to 1,400-word detailed outline of the first portion of your
International Marketing Plan. Include at least one paragraph addressing each of
the following items:
·
Describe the product or service and why
it might be successful in your selected country.
·
Provide the geographic description of
the market.
·
Conduct an environmental analysis that
addresses the following:
o
Political risks
o
Legal environment
o
Economic analysis
o
Cultural analysis
o
Demand estimation
·
Analyze of the various types of buyers
in the international marketplace and the factors that influence their
purchasing decisions.
·
Identify potential target markets in a
global environment.
·
Evaluate the market potential of
targeted buyer and consumer segments.
·
Conduct a competitive analysis—SWOTT
o
Strengths
o
Weaknesses
o
Opportunities
o
Threats
o
Trends
o
Summarize
Format your paper
consistent with APA guidelines.
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