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XYZ, Inc.’s executive management team has decided to
market the organization’s top-selling product to the country that you selected
for your International and Domestic Marketing Comparison Paper in Week One. You
are the marketing manager for XYZ, Inc.
Resources:
University Library, Internet
Write a
1,050- to 1,400-word paper in which you analyze the various international
marketing research methodologies and resources available to you for your
selected country. In your analysis, address the following:
·
State the objectives of your research.
·
Select the appropriate international
marketing research resources and methodologies, such as surveys, focus groups,
and existing databases, that you would use to create a marketing campaign in
your selected country for XYZ, Inc.
·
Justify your selections.
Format your paper
consistent with APA guidelines
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