Resources:
Internet, University Library, student website
Select a
country other than one in North America. Then select a company and a product or
service. When selecting a country, be aware of the following factors: access to
information about the country, the ability to incorporate personal and
professional experience from team members, and the plausibility of marketing
the selected product to the country.
Obtain
faculty approval of your selected country, company, and product or service
before beginning this assignment.
Write a
700- to 1,050-word paper for the country, company, and product or service in
which you establish the mission statement and objectives of your International
Marketing Plan.
Format your paper
consistent with APA guidelines.
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