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Utilize the
company, product, and country you used for the Detailed Marketing Plan Outline:
Part I
Write a
1,050- to 1,400-word detailed outline of the second portion of your
International Marketing Plan. Include at least one paragraph addressing each of
the following items:
Describe
the market segment you are targeting and explain how you plan to position your
product or service based on your analysis of this segment.
·
Develop an international marketing strategy
that addresses the following:
o
Product
o
Promotional strategy
o
Pricing strategy
o
Place
o
Channels of distribution
o
Modes of entry
·
Create a marketing budget which includes
proforma financial statements.
·
Describe the implementation and control
of the marketing plan.
·
Timeline and milestones
·
Monitoring process
·
Review process
·
Discuss the challenges that a company
may face when implementing or controlling an international marketing plan as
opposed to a domestic marketing plan.
Format your paper
consistent with APA guidelines.
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